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Ubisense appoints Charles Sturman new VP of Marketing
Company sees strong traction in Manufacturing and Logistics markets


Cambridge UK – 19 December 2007 - Ubisense, the world leader in precise real-time location systems today announced the appointment of Charles Sturman as Vice President Marketing.

“Charles brings to Ubisense a background of more than 15 years in developing go-to-market strategies and propositions combining wireless technology with whole-system solutions. Furthermore, his technical understanding of computing and wireless communications combined with global business development experience will enable us to drive strong product credibility in our focus markets” stated Richard Green, CEO.

Charles added “I am excited to be joining the company at such a pivotal time in its development. Ubisense has recently launched a next generation product and we are now seeing significant growth in the manufacturing and logistics markets. Following on from our recent announcements with Marshall Solutions (aerospace production) in the UK and NCR (automotive production) in the US, we shall be announcing further strategic partnerships with key players in the manufacturing and logistics automation markets throughout 2008.”

Simon Holloway, Process- and Manufacturing Analyst with Bloor Research commented “Ubisense is a company to watch in 2008. Their proposition really does address a critical need in process automation. Location and association of people, plant and product are at the heart of modern manufacturing and logistics operations. The Ubisense solution is unique in bringing real-time precise spatial awareness to process automation using ultra-wideband frequency, and enabling complete automation of tooling, or warehouse inventory management.”

Charles joins Ubisense from Motorola, where he was director of Product Marketing for Motorola Mobile Devices’ Future Wireless Products division. Charles was responsible for 3GPP LTE market strategy, Chipset product roadmap and Licensing P&L.

Before joining Motorola, Charles held various roles in business development and IP licensing (Europe, USA, Japan and Asia Pacific), product management and technical leadership in semiconductors and mobile devices for GSM, Bluetooth and Wireless LAN at TTPCom PLC. He is the author of more than ten papers and books on wireless communications.

About Ubisense

Ubisense is the market leading vendor of precise RTLS (Real-time Location Systems) based on Ultra-Wideband (UWB) technology. The company delivers complete solutions based on a highly scalable and reliable real-time location platform that is being deployed in mission critical applications around the world. www.ubisense.net


Charles F Sturman
Ubisense
+44 1223 535153
charles.sturman@ubisense.net


Publisher Contact Information:

Ubisense Limited
+44 1223 535153
charles.sturman@ubisense.net

Company profile of Ubisense Limited
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