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Purple Labs expands into China
Gordon Tsang heads Asia Pacific team in new Beijing office

Chambéry, FRANCE - January 15th, 2008 - Purple Labs, a leading supplier of embedded Linux solutions for mobile phones, announced today that it has opened a new office in Beijing, China to provide full local technical support and expand its sales opportunities throughout the region.

The Beijing office is now led by Gordon Tsang, newly appointed general manager and senior vice president of sales in Asia. Tsang brings more than 15 years of experience in the telecommunications industry with an impressive track record of business and sales achievements in the Asia Pacific marketplace, including executive positions at Zi Corporation, Magic4 and Openwave Systems. Most recently, Tsang was vice president and general manager for the worldwide client software business at Openwave, where he headed the sales and professional services organisation and successfully strengthened Openwave's market position with handset manufacturers in Asia.

'The new Beijing office and Gordon's appointment directly reflect our commitment to our Asian customers', said Simon Wilkinson, CEO of Purple Labs. 'Gordon was instrumental in establishing Magic4 as the global leader in mobile messaging and I am very happy to welcome him to Purple Labs at such an exciting time for the Company and the mobile Linux industry.'

Concurrently, Purple Labs further demonstrated its commitment to the Chinese market by launching today the Chinese language version of its website (

About Purple Labs
Founded in 2001, Purple Labs offers a full Linux software suite to the wireless industry packaged as a customisable software solution or as part of full hardware and software reference design.
The company offers comprehensive solutions allowing design houses, ODMs and phone manufacturers to quickly address market demands and segment their offer. Working with pre-defined but modular platforms, Purple Labs enables its customers to deliver cost-effective and state-of-the-art mobile handsets within an optimised lead time.

Press Contact:
Steve Langkamp
Chief Marketing Officer
Purple Labs
Tel: +33 (0)4 79 26 48 60

Publisher Contact Information:

Purple Labs
+33 (0)4 79 26 48 60

Company profile of Purple Labs (acquired by Esmertec)
Past press releases of Purple Labs (acquired by Esmertec).


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