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Text Messaging Systems Innovator, 2sms, secures £450,000 with help from The Capital Fund
2sms set to expand in the UK and USA


Mobile phone messaging services provider, 2sms, has secured an investment of £450,000. The capital injection includes £250,000 from The Capital Fund who invested alongside Richard Goldstein, an experienced investor in the SME sector, who has also joined the 2sms Board. Established in 2002, The Capital Fund is a £50 million venture capital fund that backs fast growing small and medium-sized companies in the Greater London area, and is the largest of the nine UK regional venture capital funds.

2sms provides text-messaging services to businesses, meaning they can easily and quickly contact staff and customers by mobile phone text message. Alerts can be sent to individuals or groups, and all data is fully secure and encrypted. And, crucially, 2sms has developed software that can be bolted onto whatever back-end systems its clients are currently using, thereby avoiding technology conflicts.

As mobile phones become an ever more widely-used method of communication, the popularity of text messaging as a convenient method of sending and receiving information is growing rapidly. The services offered by 2sms allow companies to communicate effectively and instantly – messages are typically delivered in fewer than five seconds – with their employees and clients directly from the desktop. And taking advantage of the latest technology means that the messages are delivered at low cost.

Text messages sent using 2sms’s systems can be as simple as informing a customer that her car is ready to be picked up or that his package has been delivered. For internal communications, there are a number of occasions when the ability to instantly send the same message to a number of employees is extremely useful. Similarly, in an emergency situation, such as a bomb threat or a when a fire alarm is activated, it is vital that key employees are kept up-to-date with what’s going on and with the procedures being implemented.

On a more day-to-day basis, senior management teams can be sent regular financial updates and HR departments can send out targeted operational information – and can be sure that the recipients receive the message in a convenient and user-friendly format.

Tim King, 2sms Chief Executive, highlights three key areas where 2sms stands out from its competition. “Firstly, we work with businesses that trust us to deliver confidential and sensitive information. So we have developed a completely encrypted system, certified to ISO 27001 standards, which means our customers can be sure their data is secure. Secondly, we can text-message-enable whatever systems our customers currently use, and not land them with the need to purchase a whole new software package. And, thirdly, we provide a genuinely 24/7 service. We realise that if you want to get messages out to paramedics at 3a.m. then you also need to be sure they are received. So our team is ready to make sure they are - and not just between 9 and 5.”

Since commencing operations in 2000, 2sms has been concentrating on the UK market, where it now has over 1500 customers, including a number of FTSE 100 companies. The Company is now expanding into the US.

Tim King said: “We now have a fantastic opportunity further to consolidate our position here in the UK, and also to start developing a significant customer base in the US, working closely with a major leading distributor. The investment from The Capital Fund and Richard Goldstein has come at just the right time. We’ll be using the funds to grow our US operations, expand our sales support team and continue to upgrade our systems and servers to cope with the rapidly increasing traffic levels we’re experiencing.”

Benjamin Davis, Investment Manager at The Capital Fund, said: “2sms is a great example of a successful UK company that has a huge opportunity to build on this success in the US market. We’re delighted to have come on board at such an exciting time – 2sms has the right management team in place and an<


Publisher Contact Information:

The Capital Fund
+44 (0)1865 811199
m.henry@oxin.co.uk

Company profile of The Capital Fund
Past press releases of The Capital Fund.

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