Sign In

Search Press
Looking for press releases of a particular company? Enter company name (or keyword) here.


Synchronica Announces Mobile Backup 1.2 with Major Enhancements for Consumer Market
New Signup Services Boost Consumer Adoption Rates / More than 1.5 Billion Phones on the Market Are S

Royal Tunbridge Wells, February 7, 2008. - Synchronica plc, an international provider of mobile email and synchronization solutions, will announce Mobile Backup 1.2 at the Mobile World Congress in Barcelona, with major feature enhancements to drive up consumer adoption rates and revenue and drive down support costs.

Consumers are increasingly using their mobile phones as the sole repository for social and business information. For many, the loss of a handset itself is much less traumatic than the loss of the precious contact information, a social network, that it held. For operators, this means a loss of revenue because users will initiate far fewer phone calls and send far fewer text messages during the several months it takes to restore that social network to a new phone.

By using Mobile Backup from Synchronica, operators and service providers can prevent loss of ARPU and add value to their services by offering insurance for their subscribers' personal information. If the customer loses or upgrades a phone, the service painlessly restores all of the data to the new device - remotely, over the air.

Mobile Backup 1.2 also now features two new intuitive methods that allow consumers to sign up easily and directly from their phone: moves that encourage consumer adoption whilst reducing the support costs traditionally associated with new service rollouts. Mobile Backup 1.2 features the ability to register for the service through the use of a straightforward WAP interface or alternatively through a simple SMS signup procedure. A built-in client provisioning module automatically configures the phone.

'With Mobile Backup 1.2 we have made it as simple as possible for large numbers of consumers to sign up for the service directly from their mobile phone, without ever having to touch a callcenter or a web site', comments Carsten Brinkschulte, CEO of Synchronica. 'No additional software needs to be installed on the phone, a fact that will strongly encourage use by consumers. We expect Mobile Backup 1.2 to boost service adoption rates while also cutting support costs, which is a particularly attractive proposition for those operators in emerging markets where subscriber numbers are growing by 25 percent per year.'

Aberdeen Group predicts that another one billion people will be added to global mobile networks by 2011. The analyst group believes that the majority of these new subscribers will come from emerging markets such as India, Africa, and the Middle East, where PC-based internet access is relatively low and mass market feature phones predominate. Therefore, Synchronica has now made its mobile backup and restore solution accessible to consumers via WAP or SMS, without requiring access to a PC or speaking to a call center. Based on the dominant OMA DS (SyncML) standard, Mobile Backup 1.2 is able to work with the built-in SyncML clients found in more than 1.5 billion phones in use today, including many models from major vendors such as Nokia, Sony Ericsson, Motorola, LG, and Samsung.

Synchronica exhibits at the Mobile World Congress, 11-14 February 2008, Barcelona, Spain, Fira de Barcelona, Hall 2, Ground Floor, Stand 2J25.

About Mobile Backup

Synchronica's Mobile Backup solution includes support for OMA DS (SyncML) for backing up and restoring contact, calendar, and other data on the majority of mobile phones in the market today. It also features an automatic client provisioning module (OMA CP) that enables remote, over-the-air, automated setup of the service for subscribers through web, WAP, and SMS interfaces.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and synchronization solutions for the vast majority of devices in the market today. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization and backup and restore services to their consumer and corporate cu

Publisher Contact Information:

Synchronica plc
+ 44 1892 552 720

Company profile of Synchronica plc
Past press releases of Synchronica plc.


Tech investments
From our Online Data Service
VC-backed companies
From our Radar

Recent Deals

Dec 21€50.0MKnowledge management
Dec 20€16.0MSemiconductors
Dec 17€18.0MOther Computers & Electronics
Dec 17€5.2MBiotechnology
Dec 17€17.0MBusiness applications
Dec 15€17.0ME-Commerce
Dec 4€3.3MNanotechnology

For information on Europe's most extensive database on technology funding click here!


Press Releases

Sep 30
tetavi raises $6 million to help more companies bring 3d holograms ...

May 28
identiq raises $5m seed, launches privacy-first identity validation...

Apr 29
nethone raised over $1 million from innovation nest

Mar 31
the fit allocates chf 100'000 to comppair technologies

Jan 29
yumpingo raises $10m to transform guest experiences in restaurants

About usContact usLegal Information
Copyright 1999-2019
Emerging Technology Research Europe Inc. All rights reserved.