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A wireless software technology company whose SMASH (smart mobile advertisement server) technology integrates wireless advertising, VAS and mobile electronic commerce. Beside its headquarters the company has an additional product development unit located in Lappeenranta, Finland and sales offices and customer support centers are located in Frankfurt, Germany and Montreal, Canada. All operations in the Americas are coordinated from Boston, USA.

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Elevator Pitch
Add2Phone is a global forerunner wireless software technology company with its roots in the 'mobile silicon valley' of Helsinki, Finland. Wireless technology know-how and service-oriented product development are combined in a unique way by Add2Phone. Add2Phone provides technology, service concepts and new revenue opportunities for wireless networks operators, advertisers and VAS providers such as wireless service and portal providers. Add2Phone - Powering Mobile Commerce!

Contact Information
Kaisaniemenkatu 1 B a 68
Helsinki 00100
+358 9 686 9990
+358 9 686 99999
Nina Mattsson
+358 50 556 6998

Company Facts
Founded:Feb 2000
Founders:Mr Eero Mertano, Mr Vesa-Matti Paananen, Mr Jari Anttonen, Mr Risto Laaksonen, Markku Ottela
CEO:Jari Anttonen
CTO or technical lead:Timo Hämäläinen
CFO or finance director:
Head of Sales:Aki Toivanen
Head of Marketing:

Sector:Wireless applications
Funding raised:Yes
Funding sought:Yes
Seeking Partnerships:Yes

Non-executive Board Members

  • Mr Tapio Karhu, Chairman of the Board
  • Mr Kai Karttunen, Member of Board, Stratos Ventures
  • Mr Reijo Wihuri, Member of Board, Wihuri Foundation
  • Mr Tuomo Airaksinen, Director, SITRA
  • Mr Markku Kelloniemi, CEO, Myriadi Growth Fund

    Key Customers

  • Simon & Schuster
  • Europolitan
  • X-It Records
  • Mobilehit
  • BMG

    Key Business Partners

  • Hewlett Packard - Mobile E-Services Bazaar
  • Nokia
  • WAP Forum
  • Oracle

    Key Competitors

  • 24/7 MEDIA
  • Room33
  • Wireless Commerce Ltd
  • DoubleClick

    Capital Raised
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    Public Offerings
    No public offerings

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    Recent Deals

    Sep 13N/AEnergy related
    Sep 13€12.6MConsumer electronics
    Sep 12€39.0MBiopharmaceuticals
    Sep 12N/AKnowledge management
    Sep 12€2.3MInternet commerce
    Sep 12€2.1MInternet services
    Sep 12€4.0MMedical devices

    For information on Europe's most extensive database on technology funding click here!


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